Transform your keyword strategy from a chaotic list of thousands of queries into a structured, actionable roadmap. Query Clustering uses semantic analysis to group related search terms, helping you understand user intent at scale.
Why this is useful
- Stop Guessing, Start Targeting: Instead of optimizing for single keywords, optimize for entire topics. See the total search volume for a concept, not just one phrasing.
- Identify Content Gaps (New Content): We automatically flag clusters where you have high impressions but no dominant ranking URL. These are prime opportunities to create new, targeted content that captures existing demand.
- Spot Underperforming Pages (Optimization): Find clusters where you have a ranking page but low CTR. These are your 'quick wins' for re-optimization (better titles, clearer content).
- Cannibalization Detection: See if multiple pages are competing for the same cluster of queries, allowing you to consolidate and strengthen your rankings.
How to use: Navigate to Query Clustering in the sidebar. The system will analyze your GSC data and present you with a prioritized list of 'New Content Opportunities' and 'Optimization Targets'.